Jack White writes music for Coca-Cola James Bond `Quantum of Solace` ad

Quantum Of Solace - 11-09-08

Coca-Cola is to launch a global TV campaign in a tie-up with James Bond film Quantum of Solace with music by White Stripes frontman Jack White, reports the Guardian (click here to view the video online).

The TV and cinema ad is an homage to the Bond movie franchise's highly stylised pre-credit sequences.

White has also collaborated with Alicia Keys on the Quantum of Solace theme tune, Another Way To Die.

The ad is part of an integrated campaign that includes the rebranding of Coke Zero as Zero Zero 7 to reflect Bond's 007 code name.

Coke's commercial has been made in the distinctive red and black of Coke Zero – also a colour scheme used in the White Stripes' Seven Nation Army video.

In the ad Bond battles villains and pursues a woman in an effort to recover a bottle of Coke Zero.

Coke's new campaign, developed by ad agency Wieden & Kennedy, will run in more than 30 markets worldwide.

The ad will break in the UK in mid-September ahead of the premier of the movie on October 31.

Bobby Brittain, the brand director for Coca-Cola Great Britain, said that the campaign "combines the drama of James Bond with the essence of Coca-Cola Zero in a stylish and contemporary fashion".

Coca-Cola's multimillion pound campaign, the largest ever to support Coke Zero, includes a tie-up with Mohamed Al Fayed's department store Harrods.

Bond fans will be able to pick up a limited edition Quantum of Solace bottle featuring the famous gun barrel and an image of James Bond in a pose with silhouetted Bond girls.

A tie-up with games firm Activision is in the pipeline for an exclusive demo download of the official 'Quantum of Solace' game.

Thanks to `BritishChap007` for the alert.

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Earlier Story: Public debut of `Quantum of Solace` set for London straight after royal premiere

Later Story: Paperback edition of `Devil May Care` set for May release in USA

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